Since Bosch shook up the automotive maintenance industry a couple of years ago, everyone has been reeling. Some companies are better positioned to absorb this market disruption better than others. However, one thing this did for certain is raising the floor of expectations for a lot of products.
No longer can companies get by with the base quality as Bosch challenged from the middle. While many companies merged or folded outright, Walmart saw this as an opportunity to use their impressive infrastructure to enter an unstable market with the new standard for consumer-grade oil filters.
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